Maxwell’s doesn’t have an ecommerce site, but thanks to Pointy, customers can still explore the store’s products online.Shortcode. Aim for that level of customer-centricity in your business. Increase sales with in-store pickup. This course takes a look at some tangible ways you can increase your sales. Our hope is that you can take a handful of these pointers and make them work in your business. Goals focus your attention and energize your action. Consider the example below. In fact, it’s been a strategic tactic for retailers since the beginning of the century. In Vend, for example, the Home screen shows the targets for the user currently signed in. Increase sales with in-store pickup. Instead, you find prospects and lead them along a path that eventually ends with them choosing your product or service. You’re passionate about what you do. When it comes to ways of increasing e-commerce sales, sometimes the answer doesn’t involve reinventing the wheel. Here's what you need to do if you want to grow your retail sales: 1. Look at your store data to figure out your peak hours, then ensure that you have enough employees and registers to handle the rush. They simply have to be in the Christmas Elves’ system to be able to manage and redeem their rewards. Explain all that you’re doing to keep people safe in your location, then use multiple channels to get the word out. They’re also seeing orders ramp up over time. The key, though, was that the ad was as much a sales motivator as it was a branding play. So, if you’re currently not engaging in Corporate Social Responsibility (CSR), it’s high time to find a good cause to support. Taking advantage of seasonality is not a new concept in retailing. We know this is a tough time for retailers, so we hope you find these tips useful. Increase Grocery Store Sales This Summer Summer is the perfect time to implement special in-store promotions at your grocery store. text, email, social, all of the above) then utilize them to stay top of mind. Every season provides opportunities to increase sales. Traditional selling tactics may work not as well as before, so we’ve added new recommendations to help increase your retail sales. These 11 retail marketing strategies can help you learn how to increase sales in retail and stand out from the crowd online. So, if you have a good and authentic story to tell, by all means, do it. Which listing do you think gets more traffic: the one on the left, which contains detailed info, reviews, and lots of photos? Whatever the case, we know how important sales are to brick-and-mortar retailers, so we recently turned to the LinkedIn community and asked various retail pros to weigh in with their top retail sales tips. Another way to increase sales is to motivate the Sales team. Data science is … Shifting your sales focus to enticing your current customers can encourage repeat sales and generate more business more quickly. Innovation, individualized service, and value-addition are essential to increasing grocery store sales in the face of stiff competition from organized retailers. Send abandoned cart emails. This is the first word of advice any sales experts would give you. They will be back.”, How can you be more customer-centric? Excellent customer service is the key to increasing sales. We’ve packed a lot of retail sales pointers in this article, so to make things easier, here’s a rundown of what we’ll cover. Avoid stock-outs – Out of stocks don’t just result in missed sales opportunities, they also diminish customer satisfaction and brand perception. What can you do right now to learn more about your target market? “By the same token, if goals are achieved 90% or more of the time they’re too low and aren’t pushing your staff.”. when people are waiting in line or if someone just needs to get “in and out” quickly.). Consider Grain & Vine, a boutique wine and spirits store in New York, which offers mobile ordering and delivery through apps like Postmates, Minibar, and Drizly. According to owner Michael Nagdimunov, adding the delivery service increased their revenue by 25%. Give your sales staff a reason to get out there and sell, sell, sell. Get all those 5 pillars right, and you’re bound to see positive results — in sales and your business overall. In fact, it's the hard way of going about it. IKEA gained valuable insights from their study and it helped them come up with a product called the Knapper, a full-length mirror that comes with a built-in rack and hooks for hanging clothes and jewelry. They’ll walk out after just six minutes.”, Barbara Thau, a contributing writer at Forbes.com, adds that in order to increase sales, brick-and-mortar stores must “banish the wait in line, once and for all.”. Heck, that’s 90% of retail help these days. Consider this: whenever he holds a meeting, Amazon founder Jeff Bezos makes it a point to have an has an empty in the room to represent the customer, so they never lose sight of the people that they’re selling to. to measure your progress, and track them closely. Here’s how: Know your numbers – Keep a close eye on your inventory data, by tracking the right metrics (i.e. Set up a Sales Incentive Program. For example, people who are looking for a knee brace may find it helpful to also purchase joint cream or customers with a cold might be looking for a box of tissues. Demonstrate your product/service's value. Data shows as much as 20% of annual retail sales … Set results goals (sales per month, amount per sale, profit per sale, etc.) Tips to Improve Sales in Retail Boost your marketing during slow times. If you want to boost sales and don’t know how, here are 9 awesome ways to do just that: 1. Focus on the existing customers . 1. You might get the … Creating a loyalty program for customers that come back can give your sales a big boost. That amounts to estimated retail sales of between $755 and $766 billion. Learn how to increase sales and turn your business into the ultimate sales machine that leverages the right mix of customer service and technology. When it comes to convincing a reluctant customer to make a purchase, flowery, glowing praise for your product or service is only going to get … Click below to learn how to set sales targets for your team members. Attract them with memorable signposts. But you can’t focus only on quantity. Below are five tips to help you boost sales and increase store revenue. However, … Increase Sales at Your Liquor Store with KORONA. Maybe you’re experiencing a sales slump. A promo menu can remain a key to increa s e sales at your cafe. With that said, let’s dive into the post. It’s not just the overall trend toward online shopping that makes this a solid strategy for increasing revenue, however. Given the data, it’s no surprise that retailers might struggle with increasing customer visits to their physical locations. “At peak times…we can add a new till instantly by switching on another iPad. Create a mailing list by asking for contact information from each customer. Jason says, “When we ring up a sale and the customer is in our system, we say ‘Oh okay, you have $23 in loyalty. It doesn’t have to be too complicated. Data Science in Retail: 4 Use Cases to Help You Increase Sales. Here’s an example from Snowflakes, a desserts shop in Cerritos, CA, which regularly communicates with customers via SMS: On the email side of things, check out this message from Total Wine & More. These rewards points … We just walked you through a ton of ideas for increasing your retail sales. The retailer keeps shoppers posted by delivering health and safety info via: And see to it that your in-store employees are actively implementing those measures. Avoid giving away items you retail … Put special occasions and shopping dates on your calendar, then plan for them well in advance. Inventory-based retailers can also offer these services — and reap the rewards. If you haven’t done so yet, establish a program that rewards your best customers. Top 10 Ways to Increase Sales In Your Retail Store Provide a Personalized Experience. Just practical, award-winning content sent straight to your inbox. I believe there are five key pillars to successful independent retail. These 11 retail marketing strategies can help you learn how to increase sales in retail and stand out from the crowd online. More transactions equals more revenue, right? Encourage Your Sales Staff to Suggestive Sell. Increase Sales With Less Effort . For example, we did a weekend event in February (usually a dead month for us) that had our stores as the drop-off point for baby care products like diapers and lotions to be used at the local shelter. This is exactly what the Borough Kitchen, a UK-based homeware store, does during their busiest hours. Feature buy now, pay later. Enhance your customer experience. 1. More Ways to Increase Sales. Now more than ever, consumers are turning to Google to find stores and products. This post includes 19 insider secrets, including ways to overcome objections. Leverage a solution like Pointy, which allows you to display your in-store products on Google without manually re-entering your inventory data. Stay on top of your inventory to ensure that you’re stocking the right products at the right time. KEA devotes tons of time and resources studying the cultures and habits of their target markets. Always have enough working capital so you’ll never be short of funds when it’s time to order products. Here are 10 simple ways you and your staff can improve your retail sales slump or if you're just having a slow day. Even though a strong online presence is essential for many retailers, it’s important to not overlook the power of your brick-and-mortar store. Most retailers only celebrate the national holidays like July 4th or Christmas. Nurture Leads with Email Marketing. Start by looking at your product and sales reports and identify your top items and how fast they’re selling. These include: It takes a bit of extra time, but doing this will make your listing more attractive and, as a result, drive more traffic to your location and website. Statistics Canada says retailers made $54.6 billion in sales in October, marking the sixth monthly increase since April’s record decline at the start of the Covid-19 pandemic. 6 Sure Ways to Increase Sales 1. Once the targets have been set, the user will be able to monitor their progress from the home screen. Display related products next to each other, so your customers can easily find what they are looking for. If necessary, tweak your stock ordering process so orders arrive promptly. You will receive a confirmation email shortly. Often times, if it was really slow, my stores would move merchandise outside. According to business owner Jacon McIntyre, this program has helped them with their customer service and retention. Consumers love it when brands “get real” or show their vulnerable side because it makes the business more relatable. How to Increase Your Retail Store’s Sales: 1. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. 1. Large retail chains with brick-and-mortar stores are closing up their shops at a rapid rate, and the continuing trend toward online shopping means that having a solid, user-friendly website where your customers can shop is vitally important. Start by actually talking to your shoppers, says Clara Mota, an independent consultant and brand manager. As a sales rep (or manager), you prioritize sales productivity.It's a key factor in the success and overall health of a business. Involve all of the senses in your visual merchandising. 3. We can see this in action in Maxwell’s of Chelmsford, a retailer in Massachusetts that sells lawn and garden supplies, animal feed, and pet food. Image by Ellen Lindner © The Balance 2020. The first and most important step to increase sales is to replace your bulky retail POS system.Switch it with a tablet retail stand and the possibilities are endless.. From department stores and restaurants to warehouses and online retailers, iPad retail … Maximizing Sales in Retail Always Comes Back to the Brand. Then again, change is sometimes exactly what you need to do to increase sales. Poor Communication. “If brick and mortar stores want to maintain their relevance and boost sales, the should be customer-centric, interview people on the street about their products and shop using the 5 Whys technique. Thanks to Pointy, Maxwell’s products are visible to shoppers in the area. In the age of COVID-19, one of the best things you can do to drive traffic... 2. Here’s how you can avoid and address stockouts in your store: “Do implement a loyalty program that’s customized to your audience that can track and incentivize customer lifetime value and higher ROI from your top 20% of customers,” advises Michael Spencer, a content manager and futurist. Are your customers the center of your decision-making? Multiple studies have shown that today’s consumers are more inclined to shop at stores that are associated with a good cause. Dave Colgate June 12, 2019. When you do this you get the "passers-by" who normally ignore your store - after all, it's not on today's to-do list. Make sure that you have a steady stream of activity online. Research has found that “Americans will abandon a checkout line and leave a store without making a purchase after eight minutes of waiting in a checkout line. Listen to your customer to understand their needs and wants. Make it your business to give your customers what they want, and they will do business and buy from you. To achieve this, retailers should invest in an electronic inventory control system, a central database, a point of sales system and an automated statistical forecasting system. They love excitement. “Stop obsessing over price and even the product…obsess over the customer,” advises Fabien Tiburce, CEO of retail compliance software Compliantia. Have an inventory management system with stock level alerts, accurate reporting, and effective product ordering features. The best way to boost your retail marketing and traffic-generation efforts is to measure the performance of your campaigns. Create a holiday of your own. 1. During the pandemic, Maxwell’s Pointy page was getting so much traffic that Lisa linked it to her current store website. These 11 retail marketing strategies can help you learn how to increase sales in retail and stand out from the crowd online. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers … Make customers feel safe in your store. Understanding sales associates is the first step, but from there it's about providing the right tools and systems to support them. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. In order to explain this clearly we have prepared 7 points. The Remnant Agency. Take a look at this example from a Target store in Cerritos, CA. The simplest method of tracking performance is to establish sales goals for your team and for individual reps and then evaluate performance, either monthly or quarterly. As, Train your staff to wow shoppers within the first few seconds. According to him, in order to effectively get your staff to drive sales, you need to: We’ve talked about retail staffing quite a bit on the Vend blog, so rather than rehashing everything we’ve said before, we’ll end this section with a handful of pointers for you to think about: One of the keys to boosting your retail revenue is setting sales targets. Sales can decline for various reasons, and finding the cause may be the trickiest part. Increase your activity and measure the results. As a holiday of shopping event is draws closer, set up big, obvious signs to remind customers to go shopping for the occasion. Connect with her on LinkedIn, Twitter, or Google+. GMROI, sell-through, inventory turnover, product performance, and lost sales), Survivor's Guide to the Retail Apocalypse, Be grateful and appreciate your staff. This is applicable especially in case of B2B sales where the salesperson is the influencer for buying behavior. “Make them feel wonderful when they step into your stores. Make sure that you’re showing up whenever they conduct a search relevant to your business. Get all the tools you need to quickly find new customers and grow your retail store’s sales. As Simon Webster, a sales executive at Oudoria puts it: We are heading into such an exciting time for independent retail. And check out KORONA if you’re interested in a new liquor POS system. Because of the pandemic, many of your customers are worried about their health and safety. Use lighting techniques and creative displays to attract customers. Retail is becoming a job of tasks instead of a job of interacting with shoppers. The idea is to grab any free coverage possible. If you need more resources on increasing retail sales, have a look at the recommended articles below! The first and most important thing to know about advertising online with a small budget is to target narrowly. 1. One great way to do this is to use remnant advertising. But the more people who see your ad but don’t want what you see, the worse you’ll perform. By reading these points carefully you can understand how Digital Marketing Increase Sales. GMROI, sell-through, inventory turnover, product performance, and lost sales). Start by keeping your store well-staffed, particularly during busy periods. Case in point: IKEA. Right from the beginning we are saying one common line called “Digital Marketing Increase Sales”. The agency says car and truck part dealers led the 0.4 per cent overall increase, as sales of trucks and buses were up 4.1 per cent from this time last year. Let’s dive in. How do you do that? Authenticity sells. That’s why you need to ensure that each person who’s going through the returns process has an amazing experience. Take Advantage of Seasonality. There is also a graph which shows the user the history of sales made across the period they have specified. Finally, let the customer know you appreciate their business. Figure out the channels you should be using to connect with your customers (i.e. Bells and whistles like tiers, points, and stars cab come later. Want to know how to increase your retail sales? Successful retailers aren't any more talented or intelligent than you are -- They simply have learned to do things in a different way and make money in the process. It is a retail phenomenon that when stores look like something is going on, people will want to check it out. We hope, now you know what strategies would most fit to your project and how to implement them. You can then improve performance using new processes, tools, and software. In this instance, improving your existing content marketing efforts can … Mobile POS solutions enable you to untether the checkout process, so you can ring up sales from anywhere in the store (e.g. Encouraging and motivating the sales team with better salaries and benefits is one way to do that. We didn't always make it a sale. Write down the activity goals (calls per day, proposals per month, referrals per call, etc.) Advertise More. “Hire smart,” advises Mike Eden, owner of The Ultra Gear Shop. Increase your online sales through social media; Using social media is one of the great ways to increase sales in retail. The products and services you provide should reflect your customers' needs and … Which category do you fall into? Talking to your business best tips for improving retail sales which you can increase online... Allowing them to stay top of mind throughout the day take advantage of seasonality is not straight ad... And benefits is one of the Internet flurry of activity from you and your staff to wow within! Their health and safety one tip and expect it to transform your business as everyone is competing for while... ( e.g few ideas you can use to increase your store does sells. Recognize that increasing sales and increase store revenue, then plan for them well in advance Hamburger.. 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