Back in the day, MailChimp’s claim to fame was its ease of use. We're keeping an eye on them. As we’ve shown you, it’s a solid email marketing platform that’s hard to beat when it comes to features, deliverability, and value for money. You need to create unique experiences that make every customer feel like your best customer. With guides, videos, email, and phone training, you can get started fast. ActiveCampaign vs MailChimp. 0:00 Which email marketing tool should you use if you're choosing between ActiveCampaign and Mailchimp? They offer the option to also revert back to previous versions of the email, which is super useful. Automations, for example, require a fair bit of practice to get your head around. That being said, ActiveCampaign overall is probably not as beginner-friendly as MailChimp (due to the depth of features available). There’s a good reason why ActiveCampaign is our site’s #1 tool. What used to work in the past isn’t enough anymore. Second point to MailChimp! The forms (which are responsive) can be embedded, linked to, or even added directly to WordPress or Facebook if you have these integrations set up. It is worth re-emphasizing, though, that this is on ActiveCampaign’s lowest plan, Lite. So, this round goes to ActiveCampaign. So in the Battle of Mailchimp Vs ActiveCampaign… In this case ActiveCampaign is a great Mailchimp alternative, which has much better and advanced features. Set up site tracking as well as the basic WordPress integration functions. The days of impersonal, bulk emails are behind us — today’s customers expect so much more. And I genuinely feel that it’s MailChimp. When you get A/B test campaigns to learn what content works best. They’re like attaching a sticky note to your contacts. It’s extremely powerful stuff – and that’s why they come out on top here. The sheer number of contacts allowed by MailChimp gives the company an edge over ActiveCampaign. MailChimp vs ActiveCampaign for Email Marketing in 2019! Subscribe your contacts by SMS when they send a keyword to a phone number. ActiveCampaign dominates with an overall user/editors rating of 4.4/5 stars with 3 reviews and MailChimp user/editors rating is 3.1/5 stars with 3 reviews. Most people go back and forth, trying to find out which is better, which one is going to make them happier, and what features each one includes. ActiveCampaign and MailChimp are both popular marketing automation tools. What used to work in the past isn’t enough anymore. We will never share your email address with anyone other than our email service provider. Plus, there’s seamless integration with their inbuilt CRM, meaning that sales processes (such as follow-ups) can be automated too. HubSpot), ActiveCampaign is actually much more budget-friendly. Manage your Sales process in clearly defined steps from start to finish. ActiveCampaign’s approach is very different. You can only select up to five Newsletter Services. So, when you have more than 50,000 subscribers, ActiveCampaign and MailChimp’s prices start to even out. You need to create unique experiences that make every customer feel like your best customer. Send emails based on different customer actions or events, without lifting a finger. So if you’re in this group, I’d definitely recommend shopping around. You can read more about it in our ActiveCampaign CRM summary here, but I have to say that as a CRM attached to an email marketing tool, it’s pretty impressive. You will also get a quick idea how each product operates. It’s a standard feature in email marketing software nowadays. , we import: per month - paid monthly *Contacts on multiple lists count as multiple contacts. We’ll get you up and running fast. Awards: Starting Price: $15.00/month. With MailChimp, most features (or most of the useful ones, anyway) are included in their monthly plan. View Details. However, MailChimp places a 12,000-email limit each month for the free plan. No more sifting through notes or your email inbox, because the details are handled for you. Why? Let’s take a look at their lowest-level plans to see what I mean. You can combine any number of triggers, actions and conditions to build sophisticated workflows for sending emails, scoring leads, segmenting and tagging data, and more. And, both being a veteran email marketing software they provide ample amount of … So, ActiveCampaign vs MailChimp – who would come out on top? Engage with your customers via chat and email, and manage customer conversations with a unified inbox. Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won. But let’s take a look at how easy it is to set up a form in ActiveCampaign vs MailChimp. Put different messages in front of different people based on specific rules. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating. For me, as a newbie marketer, MailChimp’s easy learning curve was perfect. But what if you’re working with a tighter budget? MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. However, Mailchimp places a greater emphasis on email design, and is more affordable for smaller lists. Which means that we have a winner… ActiveCampaign! And in this case, I’d opt for more, rather than less. What used to work in the past isn’t enough anymore. Mailchimp by Mailchimp Visit Website . There is this unspoken rule of Mailchimp that almost everybody knows - as soon as you start using the paying plans, it can turn expensive really quick, and the price has been the Achilles heel for Mailchimp in other comparisons. 31 Aug 2020 – Updated the deliverability averages, 24 July, 2019 – Deliverability averages updated to include the latest round of testing, 10 Feb, 2020 – Deliverability averages updated to include the latest round of testing. $9.99/month. You have to select at least two Newsletter Services. SharpSpring Mailchimp VS. SharpSpring. We use cookies to ensure that we give you the best experience on our website. ActiveCampaign vs MailChimp Summary. We found ActiveCampaign’s support to be a little more accessible than MailChimp’s. That’s because ActiveCampaign CRM allows you to build pipelines, create deal records, assign deal owners, and even automate your sales communications and processes. Your business isn’t basic, so maybe it’s time to leave basic emails behind? In this case, MailChimp would be the better option – but just be aware that there are now tools that are even cheaper, easier to use, and offer similar features (MailerLite, for example). As it turns out, not necessarily. While Mailchimp is without doubt the more popular of the two, ActiveCampaign offers On the free plan, MailChimp permits clients to have up to 2,000 contacts. Lists are less rigid, meaning that the same campaigns can be sent to contacts on different lists. If you’re considering between ActiveCampaign and MailChimp, I’m guessing it’s because: In this comparison, I’ll do my best to answer those questions, and help you decide which one is right for you. That, and the fact that creating both automations and forms can get a little messy – but more on that later. Winner: ActiveCampaign take out this round (and the lead! While Mailchimp is without doubt the more popular of the two, ActiveCampaign offers better marketing automation, list management, and a higher deliverability. For example, on this page you can find ActiveCampaign’s overall score of 9.2 and compare it against MailChimp’s score of 9.0; or ActiveCampaign’s user satisfaction level at 100% versus MailChimp’s 98% satisfaction score. Businesses that seek to leverage marketing automation often opt for ActiveCampaign. MailChimp have around 100 email templates (or ‘themes’, as they call them), which for the most part look modern and are mobile-responsive. I loved its ease of use, templates and designs. That means that you can’t include contacts on different lists in the same campaigns. Tools like ActiveCampaign, for example (which has become a popular platform in its own right, particularly with the small-to-medium business market). ActiveCampaign provide integrations with over 250 apps, and also connect with Zapier. ActiveCampaign vs MailChimp you get know about which one is best and why ActiveCampaign is very best at landing your e-mail in customers inbox Your long-term achievement Will be dependent upon your e-mail marketing campaigns as your long-term earnings is on your client list, and making sure you have… MailChimp do have a good range of automated campaigns available (including abandoned cart campaigns and product purchase confirmations). Why not get a great tool with unparalleled support and one-on-one training (with a real person) any time you want it? Compared to other similarly-featured enterprise-level automation software (e.g. If you’ve lost count, they’re comfortably leading the way 7:4. *Mailchimp requires coding. It’s a partner for your business. ActiveCampaign Vs Mailchimp - Which is best for your email marketing and marketing automation? Now, let’s take a look at ActiveCampaign, bearing in mind that it’s designed to be a more powerful platform with a more advanced range of features. Pre-built automations to help you get started building common workflows. Test which path in an automation performs better in real-time, and learn more about your customers. When Mailchimp says "CRM," it just means "a list of contacts." It’s the opposite with ActiveCampaign – while they have a spam check (using SpamAssassin) that automatically checks every email before you send. This separation makes sense if you’re running multiple businesses or projects – but it’s annoying and costly otherwise. Our email marketing course for beginners – ideal for small and medium-sized businesses, online stores and bloggers. One bugbear that users often have with MailChimp is its list management. Customer Experience Automation lets you create a totally unique experience for every single customer — which is how you build lasting relationships that grow your business. If you have a monthly plan, you’ll have 25 Inbox Preview tokens to use every month (and you can always buy more if needed). There’s no visual workflow, or options for automations to branch off into multiple paths. ActiveCampaign's drag-and-drop visual automation builder makes automated marketing as easy as reading a chart. For companies who need a nearly enterprise-grade marketing automation solution and who don’t already have a sales CRM, ActiveCampaign might be the better fit for you. We’ll move you over for free — your contacts, tags, email templates, and automations — so you can get up and running fast. The whole migration took me about three months, and I researched ESPs for at least a few years before finally making the switch. ActiveCampaign would be the better choice if you want access to deal reports, however MailChimp provides ecommerce reporting for more tools. MailChimp, however, offer slightly more in the way of ecommerce reports, as ActiveCampaign only allows ‘deep data’ reporting with Shopify, BigCommerce and WooCommerce. As we’ve seen so far, the scales are definitely tipping in ActiveCampaign’s favor, especially when it comes to the range and depth of features on offer. MailChimp doesn’t have a CRM per se, although they do claim that you can use MailChimp as a CRM. The days of impersonal, bulk emails are behind us — today’s customers expect so much more. ActiveCampaign vs Mailchimp; ActiveCampaign vs Mailchimp. Overall, they've had much better deliverability rates than Mailchimp, winning numerous rounds. Before we dive straight into this ActiveCampaign vs Mailchimp comparison let’s take a quick look at each of these tools and show you exactly what they really are.. What is ActiveCampaign? In general, you get a decent amount of flexibility to adjust designs, thanks to the different content blogs you can drag and drop in (text, images, social buttons and even products and promo codes). We dive deep into the details of each tool in this post. See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations. Winner: This one’s a bit tough. And that is where Mailchimp is a clear winner because it offers a free plan along with three premium plans and one Pay as you go plan. In a time when social media is the go-to marketing option, savvy marketers still know the value of email. That takes us to 5:3, with ActiveCampaign in the lead. Learn with others at one of our global in-person training sessions, where you get 1:1 time with our Education team. Each tool provides the following: ActiveCampaign also provide deal reports, which are summaries of the deals in the CRM – here, you can check reports such as deals over time, funnel overviews, and deal owner by reports. Building emails is also easy with their drag-and-drop editor. Remove All Products Add Product Share. That means you can create as many lists with as many segments as you want – and never have to double-pay for contacts (like on Mailchimp). I’d go so far as to say that MailChimp’s list management is unnecessarily complicated. ActiveCampaign vs Mailchimp (2020): Which Email Marketing Platform Is Better? Connect multiple Shopify stores with a Deep Data integration. Ultimately, the decision to go with ActiveCampaign vs. Mailchimp is entirely up to you, but we can provide some guidance. Receive push notifications via mobile app when a chat or email is received. Get notified via email when certain customer actions/activities happen. The form editor is visual and easy to use, and adding new fields is also straightforward. Winner: ActiveCampaign is fine if you’re willing to put in the time and effort to get familiar with it, but MailChimp is definitely easier to master. Mailchimp is known for its easy-to-use, intuitive, drag and drop email design dashboard shown below. CRM, lead scoring, deep data integrations, more than 3 users). Aside from lists, they also have other ways of organizing contacts including tags, segments and groups – which I feel is a bit overkill, as the distinction between these isn’t very clear at first. However as ActiveCampaign is a little more complex to master, they also provide one-on-one training as an option, and a community forum where you can get in touch with other users. First round goes to MailChimp! Track engagement so you can reach out precisely when each prospect is ready to buy. location or interests etc). You can segment contacts via tags or custom fields (which are contact fields that include additional data about the contact, e.g. So how do ActiveCampaign and MailChimp compare when it comes to price? MailChimp vs ActiveCampaign - Which Is the Best Fit for Email Marketing? Technically I guess this is true – MailChimp gives you access to comprehensive contact data, revenue reports, and ecommerce integrations. Choice and Flexibility of Template Designs, Registration Forms/ Opt-in & Opt-out- Process. However, a few other pros in MailChimp’s favor are that they offer a Forever Free plan as well as prepaid plans. The two top options are ActiveCampaign and Mailchimp. However, there’s no spam testing offered. But, the key difference here is really the range of templates available. My main criticism of MailChimp with respect to ease of use, however, is that it can be hard to find certain features and sections. Create automations to manage almost any part of your business – contact onboarding, sales follow-ups, welcome messages, and anything else you can think of. However, the automations editor itself is a little awkward. Tags and custom fields can even be added or removed via automations. But this doesn’t really compare to ActiveCampaign’s purpose-built CRM, which does a much better job of managing deals and opportunities, and linking marketing activities with sales processes. We’ve taken a look at ActiveCampaign vs MailChimp’s features, but what about how they perform in terms of deliverability? Mailchimp Vs Activecampaign. Both Mailchimp and ActiveCampaign have a drag-and-drop designer that lets you create emails in minutes. And funnily enough, when you get to a certain amount of subscribers, ActiveCampaign can actually be cheaper than MailChimp. MailChimp vs ActiveCampaign [Jul 2020]: Is ActiveCampaign or MailChimp Best? MailChimp may be the champ of email marketing in terms of popularity, but there are plenty of other tools out there that give it a serious run for its money. Our CRM manages every part of your sales process — so you can focus on what matters: Your customers. Automation lets you get your valuable time back in just a few clicks. So, if having a tool that’s easy to use is at the very top of your list, there’s one winner here. Both ActiveCampaign and MailChimp are popular tools, so it stands to reason that they’d each provide a decent amount of integrations with other tools. On paper, MailChimp are cheaper (when dealing with smaller subscribers volumes), but in terms of value for money, ActiveCampaign is miles ahead. However, because it offers more advanced features than Mailchimp, it is not as simple to learn. For the amount of extras you get, ActiveCampaign would surely charge an arm and a leg, right? Best of all, it’s free! And there’s an option to upload your own coded templates if you’d like. How do ActiveCampaign and MailChimp fare when it comes to design? See how campaigns are performing on the go with an easy-to-use mobile app. Winner: ActiveCampaign’s list management features are truly impressive. Aside from your standard desktop and mobile previews, there’s also their Inbox Preview feature which lets you preview emails in various email clients. MailChimp delivers an affordable and easy-to-use option for small and medium-sized businesses, while ActiveCampaign provides more advanced solutions, such as automated workflows. a good range of automated campaigns available, automations you’d expect to see in much more expensive software, Sendinblue vs Mailchimp - Our Complete Comparison Guide, GetResponse Vs. MailChimp: Clash of the (Email) Titans, You’ve curious as to why MailChimp is so popular, You’re interested in ActiveCampaign’s features (advanced automations, CRM, flexible segmentation, etc), You’re a little unsure whether the pricing of either tool is really justified (especially when there are other cheaper providers around), Email performance (opens, clicks, bounces, unsubscribes etc). In a way, I think MailChimp helped to set the standard for what we now know as the easy-to-use email editor – it’s very familiar, with no big surprises. We’re always here to give you what you need to be successful. In the current scenario, each tool or software is related to another in some way, due to which the inclination to integrate third-party solution becomes considerably imperative. Denise Jose October 17, 2020 October 17, 2020. Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path. ActiveCampaign provide a few options for creating different forms, including inline, floating bar, floating box, and modal (pop-up). Again, a point to both! Please note: From time to time we will also send you our newsletter. And, although MailChimp is probably the world’s most popular email marketing service, I get why there’s a growing demand for more sophisticated tools. ActiveCampaign vs Mailchimp. What if things like ease of use and email designs are more important to you? ActiveCampaign. Loop in team members to call, email, or otherwise manage a customer deal. I can only give you a truthful evaluation of Get Response based on my company which is affiliate marketing. ActiveCampaign, on the other hand, offer the kind of automations you’d expect to see in much more expensive software. Pricing is certainly an important factor that can affect your choice if you are limited on budget. It allows users to create automated email marketing campaigns to increase their revenue. ActiveCampaign vs Mailchimp: Which has best pricing options? What’s more, ActiveCampaign also offers lead scoring, allowing you to assign scores based on actions taken by subscribers. MailChimp do an okay job but could probably make this a little more straightforward. It came out at a time when email marketing software was built for enterprises, expensive, and way too complicated for the average user to manage. ActiveCampaign and MailChimp offer similar avenues of support, with email, live chat, knowledge bases and tutorials all available. Based on our review, ActiveCampaign is a better tool than Mailchimp if you are serious … Winner: Sure, it’d be easy to give this round to the tool with the highest number of integrations, but as this would constantly be changing I’m going to award a point to each – both provide the main integrations that the majority of users would need. Mailchimp can't do that – but with Customer Experience Automation, ActiveCampaign can. 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