But a paid keyword tool is a very smart investment once you can afford one. Let’s say you look up the term “keyword research”. Sure, do that as long as you’re okay with throwing away the next few months of your life. Moz Keyword Explorer uses clickstream data which according to Moz is “…the data collected during clickstream analysis which includes pages a user visits and the sequential stream of clicks they create as they move across the web, hence “clickstream data”. As I briefly mentioned earlier, your ability to do this effectively relies on data. Something else I love about Ahrefs is that it also identifies the parent topic for a particular keyword: Because these “parent” topics represent an entire branch of seed keywords you might never have considered before. The tool also shows a preview of a Google search result page for a specific term. KWFinder bases its difficulty score on a number of different metrics, including Moz and Majestic. Keyword Position Checker is a tool used to detect the position of a website or URL in the search engine (particularly, Google) for a given keyword as per competing with other websites for the same … So you can’t compare oranges with oranges here. Affiliate marketers who need or want a no-frills keyword research tool with multiple foreign language databases. Well, assuming we have the right data in front of us, humans are still much better at evaluating keyword difficulty. To help you get started, we put together a free video training that will give you all the tools and tactics you will need to get started even if you don’t have any prior experience. Its “unique feature” is that it presents keyword data in a visual format. We have to be honest here in an effort to offer full transparency – we love Ahrefs (our Ahrefs review). In addition to displaying “related keywords”, it also lists dozens of other keywords that “People have also searched for”. Do keyword research directly within your web browser. It is considered the … They completely nailed the interface – it’s hard to find fault with it. Keyword tools are worth using for two key reasons: Not only do they directly speed up the research process, but they give you the keys to a myriad of insights you otherwise wouldn’t have access to. 3. To test the keyboard, press the keys (before switching to the English keyboard) A - the type of button you are holding. (Though I’ll be happy to eat my words when it does.). None. The keyword difficulty score is way off right now. At this stage in the game, Moz should be leading the pack in keyword, backlink, and competitor analysis tools – especially considering they had a 6-year head start on many others in the industry. TestProject. Or they did last time we checked. Yes, you can do that in Google Analytics, but only when you link it to Search Console in the first place. Let’s take a quick look at what free keyword tools are available to you, and whether they’re worth spending a lot of time on. Lorsque vous êtes prêt, vous pouvez finaliser et lancer votre campagne. So, while I recommend using a difficulty metric to narrow down your suggestions, you should always do a manual analysis before giving any keyword the green light. Free Online Google Keyword Research Tool. Quel est le meilleur moment pour vous appeler ? It’s not the only keyword tool … Okay, at first glance this screen looks really busy. Just enter a keyword and then choose your industry and country (if desired). In my everyday work (at Authority Hacker), I do a lot of keyword research.Based on my experience, I believe that the perfect keyword research tool relies on five main criteria, which are: 1. Here we have a relative newcomer to the keyword research tool scene, arriving in 2013, but managing to introduce itself to a wider audience thanks to AppSumo. But they do have a very neat filter worth mentioning: Filter by SERP Features. Moz Keyword Explorer does offer you the ability to create keyword lists from the keyword suggestions it generates, but that’s pretty much where the collation features end. That’s why we like it a lot here. Your SERP analysis data is available right from the main screen – there’s no need for additional tabs or windows. Nothing on featured snippets, video thumbnails, knowledge graph, or any other SERP features that might affect your ability to rank on that page. This plugin for Google Chrome or Mozilla Firefox provides you with some extra data via the Google API. That’s an admirable goal (if that’s the case), but it also means their interface lacks focus, and it’s starting to show. Numbers are scaled from a sample, and … Now it is your turn to get started building your own Authority Website. Cela peut vous aider à restreindre votre liste de mots clés en ne gardant que ceux qui vous intéressent vraiment. When you change the search region in Keyword Explorer…it resets the keyword field. That’s as much competitive analysis data as you’ll need to reverse engineer what any of your competitors are up to. Yup, I'm a bit of a mixed bag, but it all works...somehow. And that’s particularly true in this market, where keyword research tools vary so much in price that it’s sometimes hard to know what you’re getting for your money. Jobalytics is a keyword matcher designed to help you get your resume past the applicant tracking systems (ATS) that review your resume before recruiters see them. Formerly a full-time Game of Thrones fan, but also an aspiring indie author and old school affiliate marketer. Oh, we’re adding Google Search Console to the list? The limited number of returned searches (700) is the lowest of any of the paid tools in this review. You can use these keywords to either optimize your existing pages or to create a brand new piece of content around: And – as the screenshot says – you won’t find these keywords in most tools. I find it really intuitive and it’s quick AF too. TestArchitect is a Keyword-Driven Testing tool. Basically, the Google Keyword Planner has had its day, and it’s time for people to move on. So, what happens when we analyze our keyword “dog harness” with SerpStat? Ahrefs can, for example, generate 30x as many keywords in a single search, for the same price, and also has a vastly superior backlink analysis tool. The honest truth is that you can’t and shouldn’t put all your faith in a keyword difficulty score. How does the Free Keyword Tool work? That’s just the nature of this game – you either compete or you become irrelevant. Google keyword ranking is the position that your website is listed in Google when a user searches that phrase or keyword. Since then the development team has spent a lot of time adding new features to it, making what used to be a barebones “autocomplete tool” far more visual, and far more useful. It’s probably because the filters are included in-line with the keyword results. Click the button below to join the training and let us show you the authority site model. Testers with modest programming skills can learn quickly thanks to an extensive keyword library. I've been in the game so long I remember when Google was the new kid on the block. This can be, by simply typing in your keyword into the … It’s not the only keyword tool that does this, but it’s more accessible than anything else I’ve come across. SEMrush allows you to filter keywords using all the usual toggles like word count, search volume, and keyword difficulty. As much as I love a good ole’ keyword difficulty score, it’ll be a while before it fully replaces a manual SERP analysis. Oddly enough they’ve just updated their internal keyword scoring system (DA 2.0) as of March 5th, 2019, so we timed this well. Just because Tool X says a keyword has little or no competition doesn’t mean that’s true. It automates the process of harvesting long-tail keywords from Google, free of charge. Fortunately, you can also arrange the data in table format. Update 2.0: Get more keywords + keyword statistics. ’Keywords explorer’ also shows you the last time the metrics for a keyword were updated, and even gives you the opportunity to refresh them yourself: Ahrefs bases its Keyword Difficulty (KD) score on how many incoming links a given URL has – they even include that metric in their keyword difficulty scoring. L’assistance téléphonique est disponible en français uniquement, du lundi au vendredi, de 9h00 à 18h00. We got 32,523 keywords that contained variations on our seed keyword. The problem is that this result conflicts with the data we found in other products, and by a large margin. For some, keeping costs down is a priority, and choosing a tool that ticks the right boxes without costing an arm and a leg is a more attractive option. It shows you whether the likes of Amazon, Wikipedia, Facebook, Twitter or other social platforms appear in the top 100 search results for this keyword. If you’re a blogger or SEO with zero, or very little money, you can actually achieve quite a lot with tools like Keywords Everywhere combined with the free searches offered by tools like KWFinder. And you might also have noticed that along with all the usual stuff (search volume, keyword difficulty, etc.) *Must resist the urge to watch Return Of the King*. The ‘Keywords explorer’ interface mixes easy visuals with complex data, but without overwhelming you. But usually, it is used with automated testing. SerpStat spat out an impressive 19,792 keywords related to “dog harness”. So, how did it rate our sample keyword of “dog harness”? Keyword suggestions: It must find/suggest as many relevant keywords as possible. The first thing we have to give props for is the interface. There’s one thing we didn’t include which is still a key factor to consider. Once upon a time, this was Ubersuggest.io. Not only is it clean and well laid out, but Moz makes good use of visuals to present data in a way that doesn’t overwhelm. Greater reuse of function scripting 4. The “Average Monthly Searches” metric is pretty much useless. There are dozens of different paid tools on the market, so there’s no way for us to cover every single one of them in a way that’s useful to you. So they’re hybrids rather than dedicated research tools. Sélectionner les bons mots clés vous permet de diffuser vos annonces auprès d'une audience pertinente. Authority Hacker® is a trademark of Judgement Media Ltd. KWFinder is the 80/20 option here. It’s obvious from reading through all the comments on the older version of this review that there are more keyword research tools than there are hours in the day to review them. What’s really interesting about this will become apparent when we review the final tool in our roundup. Obviously, Search Console can only be used if you have a website with traffic coming to it. This is the OG of keyword research – the grandpappy of all keyword tools. ... Just enter your site and our tool will perform the Google ranking test and show you exactly where your site ranks! If you understand the difference between the two then this isn’t a problem. This is a great tool to have in your back pocket for clients or to quickly sanity check search volume for a particular keyword. But that’s not the only factor they take into account: This approach makes sense because any website that’s had its Title and URL optimized for the same keyword means business. I mean, what’s the point in us reviewing 15 or 20 keyword tools you’ve: We simply do not want to waste YOUR time. Keyword difficulty: It must have a reliable keyword difficulty score. You’ll get a list of related keyword suggestions, including long-tail keyword variations, as well as their search volume on Google and Bing. This isn’t a keyword research tool in the true sense of the word. But when you look at the paid versions (including their Agency package) you’ll see you’re limited to 700 search results per keyword. A nice touch is that it also displays annual search volume trends, so you can plan around those seasonal lulls. Don’t miss it out! This is another feature where Ahrefs slaps the competition in the face and challenges it to a duel at dawn. Alphabetical (seed keyword + a to z autocomplete), Number of related keywords generated for each search, A keyword difficulty score that’s not a total and utter lie, How competitive the SERPs are (snippets, etc), Being able to manipulate and collate keywords within the tool, Choose how many words your phrases should have, Only display keywords of a certain difficulty level, Keyword research tool = separate page of content, Google keyword research = separate page of content, Free keyword research tool = subheading under ‘Parent topic’ of “Keyword search”. What happened when we asked Ahrefs to find additional keywords related to our seed keyword of “dog harness”? KeyboardTester.com. But its real strength is in helping you find those low competition keywords you struggle with – we’ll touch on that more shortly. Notre outil de recherche de mots clés vous indique la fréquence à laquelle certains mots font l'objet d'une recherche. Data filtering: It must be able to trim down large keyword lists easily. Another benefit is they provide a framework to create content around – you will have keywords that are statistically proven. Une fois que vous avez trouvé les mots clés qui vous intéressent, vous pouvez les ajouter à votre plan publicitaire. Now, I know some people won’t see a problem here, but I do.700 searches per keyword is pretty poor when compared to other tools that can give you tens of thousands of keyword results, and all without breaking a sweat. I’m fine with the MVP (minimum viable product) approach but SERPstat takes that to a new level. Achieve more testing with less or same effort With keyword driven testing, you can create a simple functional tests in the earlier stages of development, testing the applica… The free version of this tool is limited to 50 searches, which is fine. So, there you have it – our list of the best keyword research tools out there right now. The “Social domains” metric is kinda cool though. You can also read our Ahrefs vs SEMRush comparison post.). The SERP analysis features are excellent considering this is a free tool. A perfect example of this is “service dog vest” in the above example – that would make a great additional category page for a niche site focusing on dog harnesses, or even for a larger authority site on dog clothing. Entering a search term into the Google Keyword Planner (GKP) will give you: As a basics “ideation” tool the GKP is fine…but: What the Google Keyword Planner did well was to provide you with a quick and easy way to generate a list of related keywords for a niche site. It basically takes your seed keyword and then applies a number of modifiers to it such as: It also generates questions and “related searches” based on your original seed keyword. We have no idea why they include how many Facebook shares a URL has, especially considering Facebook content isn’t indexed by Google. Utilization of Meta tag analyzer makes it simple for you to investigate your Meta keywords. Again, higher is better. The objective behind automating Keyword based testing is 1. There’s a certain amount of beauty in simplicity, which is what I like so much about Keywords Everywhere. This is a keyword tool that does something very simple, but incredibly valuable – it generates a list of keywords based on Google’s AutoComplete feature. You don’t have to spend very long figuring it out. Or at least they can’t right now. Ever. And can you get more backlinks to that page than they have? Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. They all make the same promises – like revealing those untapped keywords nobody, anywhere knows about. What this tells us is whether or not these keywords deserve their own page, or should simply be a sub-heading on another page. But how has it held up over time, especially considering their ‘Keyword Magic’ tool is finally out of Beta? 2. It simply means that according to the tool’s internal metrics, this is how difficult it will be to rank for that specific keyword. But unless it can churn out several hundred (or thousand) keywords for you to analyze and choose from, then you’re probably wasting your time. Avoids duplicated specifications 3. SEMrush returned 17,779 keywords for our test phrase of “dog harness”, which is more than enough data for anyone to work with. In fact, it’s anywhere from 20% – 60% higher than the difficulty score produced by other tools. Basically, they know what they’re doing, so you have your work cut out for you. Why using a keyword research tool makes sense: Basically, they give you the kind of information that allows you to strategically target keywords as opposed to shooting blind. It outpaces the competition in suggestions and metrics. But they’ve fallen so far behind tools like Ahrefs or KWFinder that I’m struggling to understand how they’ll compete in the near future. If you look at the above example you’ll see that: We’ve color coded each parent topic to highlight this in a bit more detail. I would never build a website based on their keyword competition data. As of September 2014, YouTube's own keyword tool stopped working. If you’ve been around the SEO scene for more than a few weeks you’ll have already heard somebody mention Moz. That being said, we are open to ideas on what to include in any future update. Here is the list of best keyword research tools we’re reviewing in our post: Okay, before we get into the nitty-gritty of the different tools, I thought it might be a good idea to take a second here to explain what they actually do. Recherches associées à "vente au détail de prêt-à-porter", Apportez facilement des modifications à vos campagnes, Gérez plusieurs comptes à partir d'un même tableau de bord, Touchez les audiences YouTube qui vous intéressent le plus. It should, because it’s the exact same result we got in SerptStat. Up to quite recently, I would have considered KWFinder to be the next best thing to Ahrefs in terms of calculating keyword difficulty. KWFinder represents incredible value for money. Starting at $99/month, it offers you an excellent keyword research tool, a super-reliable keyword difficulty scoring system, and a robust SERP analysis feature backed by a ginormous index of over 14 trillion links. Il vous montre également l'évolution de ces recherches au fil du temps. Search volume trend: It must show a search trend for a keyword. What most marketers forget – or choose to ignore- is that the Google Keyword Planner is part of the Google Ads (formerly Google AdWords) platform. How would you feel about exporting 32,000 data fields, and then having to filter through them in Excel or Google Sheets?Exactly. That’s not what you’d expect from a keyword tool that costs this much per month. That said, there are some pretty solid, but affordable options if you’re looking to get the most bang for your buck. In fact, it can hinder you unless you have ways to filter through your keyword data in an effective manner. TestProject is the world's first free cloud-based, community-powered test automation … We do have a post with Ahrefs alternatives, depending on your situation you can try another tool. Because it allows you – amongst others things – to root out keywords that have zero SERP features, which should make them easier to rank for. There’s a lot to like about KWFinder because there’s a lot going on underneath the hood. You’ll see later in this review how certain keyword tools spat out anywhere from 19k to 32k keywords for a single search term. Because it’s saved me chasing keywords the wrong way up Search Intent Avenue several times. The actual keyword research tool shows you a good number of keyword suggestions: But it also displays your top competitors in the SERPs for whatever keyword you’re researching: You can also choose to simply reverse engineer what your competitors are doing by analyzing what keywords their domain ranks for, how much traffic they generate and even how difficult it might be to outrank them. Thanks to fierce competition and constant updates in technology, some keyword research tools have become an invaluable hub of SEO and keyword data. It also shows you if Google AdWords blocks or Local Search results are present. What you will see over the next 2- 3 years is one or two of the more prominent free tools massively expanding their features and moving to a paid model but at the lower end of the pricing scale. So we thought it’d be a good idea to give you our personal recommendations, based on which of those categories you fall into. It would take you hundreds of hours to produce the same results even the crappiest keyword tool can spit out in under 30 seconds. You get a list of keyword suggestions on the left, and on the right you’ll see they’re attached to a ‘Parent topic’. Having the most expensive keyword tool on the market might make you feel better about yourself. It used to be SEOMoz, but they dropped the “SEO” part a few years back. After all, why not just come up with your own keyword ideas and start creating content around them? pay attention to all those extra, and very specific, keyword queries you’ll find in Search Console. Equally, you cannot rely on Google to accurately report search volumes because it’s not in their interest to help SEOs or affiliates make informed decisions on this stuff. Ahrefs. So you get an at-a-glance overview of what types of keywords are related to your seed keyword, an approximate search volume, CPC data, and even a competition score. Yes, that’s nitpicking but it really grates on my nerves. The keyword data is presented in the usual way i.e. The ‘Priority’ metric is also an interesting addition. It’s not really a keyword research tool…but I still love it. You don’t need me to tell you keyword research is important, as is finding the best keyword research tools for that purpose. This is a keyword tool that does something very simple, but incredibly valuable – it generates a list of keywords based on Google’s AutoComplete feature. There’s nothing “wrong” with the color scheme, it’s just that it feels very 2004. But the fact that the data is available within your web browser makes it instantly accessible – you don’t need to login to anything else. When we were putting together the refresh of this review we decided to put ourselves in the shoes of the average digital marketer and ask one question: What features of a keyword tool are most important to you? But keyword difficulty scores vary wildly from one tool to the next, so how can you tell which one is correct? This web-based tool starts at $49 per month (or $29 per month if you pay annually). Because Google hates SEOs and affiliates…allegedly. You can only sort data in its own columns. Note: One feature I’d love to see in KWFinder is collapsible panes- like being able to minimize the SERP analysis window so you can just focus on finding more keywords, and vice versa. It helps to reduce maintenance cost 2. ‘Priority’ is a combined calculation of search volume, ‘Organic CTR’ and keyword difficulty. Best YouTube Keyword Tool Alternative. A keyword research tool is a piece of software or web service that allows you to achieve one of two key goals: You do this by typing your keyword into the search field of your keyword tool of choice: And it generates a list of keywords related to your original search term by harvesting data from one or more data sources – typically from search engines. Now, the caveat here is that search volumes should never be treated as absolutes – regardless of what keyword tool you use. Or to even bother trying in the first place. No cheating! But you get used to it very quickly, to the point where you feel kinda weird using other tools that don’t offer the same unified view of your data. SEMrush uses domain authority (DA) to evaluate how difficult it is to rank for a given keyword. The Google keyword research tool is the 'Keyword Planner'. It's designed for Adwords and not SEO, so competition and other metrics are given only for paid search. 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